A fast-growing Indian D2C skincare brand partnered with us to improve campaign ROI after inconsistent results from macro influencers. We deployed a 21-day micro-creator campaign featuring 20 creators (7k-38k followers) selected using our engagement and audience-fit scoring engine. The campaign generated a combined reach of 328,000+, with an average engagement rate of 7.1%, nearly 2.6x higher than their previous campaign. Using trackable links and discount codes, the brand recorded 1,260 website visits and a 3.4x return on campaign spend. In addition to direct conversions, the brand secured over 35 pieces of high-quality UGC content that were later repurposed for paid ads, improving ad CTR by 28% in subsequent campaigns.
An early-stage streetwear brand launching a new collection needed both awareness and strong social proof. Instead of investing in a single high-cost influencer, we structured a micro-creator launch campaign with 25 fashion-focused creators (10k-45k followers) aligned with the brand's aesthetic and audience demographics. Over 14 days, the campaign achieved 410,000+ organic impressions and an average reel engagement rate of 6.3%. The brand generated 870 tracked site visits during launch week and saw a 42% spike in Instagram follower growth. Most importantly, the diversified creator approach reduced risk, as no single creator underperformed, resulting in a stable 2.9x return on campaign spend and significant brand visibility within the streetwear community.
A consumer tech accessories brand launching a new wireless power bank sought measurable conversions rather than pure awareness. We matched them with 15 tech-focused micro creators (12k-50k followers) whose audiences showed high product-interaction behavior. The 18-day campaign generated 295,000+ targeted impressions and a strong average save-to-view ratio of 9.4%, indicating high purchase intent. Through unique discount codes, the brand tracked 940 product page visits and achieved a 3.1x return on spend. Additionally, the brand gained structured performance insights into which audience segments (students vs. young professionals) converted best, allowing them to refine future targeting strategies.